FROM THE STREETS TO THE OCEANSince 10 years on the water
1989In 1989, Christof Peller built his first skateboards in the laundry room of his home in Herrliberg on Lake Zurich. Eventually, the decks that followed became the international brand Indiana Skateboards. Proof of the top quality of the boards was that team rider Maurus Strobel won the world championships in slalom skateboarding in 2004 and 2005.
2010By 2010 the first Indiana standup paddleboard was gliding over Lake Zurich. Maurus and Christof founded Indiana SUP and conquered saltwater and freshwater beaches around the world. Yacht designs and wood veneer gave the boards their distinctive, classy look.
2014The demand for standup paddleboards grew rapidly in those years. Many paddlers asked for boards that were easier to transport. That’s why the first Indiana inflatable SUP boards were sold in 2014. Standup paddling was evolving from a trend into a worldwide sports and leisure movement. Indiana was at the forefront – and still is today.
Indiana has been pushing the development in collaboration with experts at all levels. Being a highly flexible small business, it kept launching improved versions of its SUP boards at short intervals. Again and again the brand from Lake Zurich surprised people with innovations such as hollow carbon raceboards or inflatable fishing SUP boards with an outrigger. The boards are manufactured in specialized factories in Croatia and China.
2017Indiana surfed the wave of success and grew rapidly. To keep the business in balance, a limited company was founded: White Wave AG. In 2017, Christof left the SUP business to focus on his Indiana Skateboards brand. Maurus however decided to concentrate all his energy on water sports and said goodbye to his own PR agency and his fitness company. He and his crew at the new headquarters in Wädenswil (Switzerland) dedicate all their passion and power to producing an attractive, high-end range of products for their growing number of customers. At the same time, they are expanding their partnerships with international shops and SUP stations.
2018In 2018, an impressive 65 boards made up the range, which makes it challenging to find the right model for one’s individual paddling style. That’s where the Indiana Online Boardfinder comes into play: the customer enters his specifications and requirements and gets a selection of boards matching his criteria.
20192019 is Indiana’s tenth season on the water – time to brush up its logo and corporate design: the feather and the board symbolize lightness, gliding and lust for life. The boards impress customers with their sleek design, combined with fresh tiki patterns. Unmistakably Indiana Paddle & Surf.
2020 - 2021For the 2020 season, many new features have been introduced under the title SUP 2.0. The boards became lighter and the accessories higher-grade. In the departments foils and foil boards many new products were launched. Thanks to influential ambassadors and great content, Indiana got international attention. Messages and requests from all over the world guarantee a great 2021 and we all are looking forward to it.
The crew consists of Maurus Strobel as CEO, Claudio Curiger as COO, Head of Sales Niki Dietrich, Ewa Merino as a financial manager and our Brand Manager Lukas Moor.